We are proud to announce our 2014 report on adblocking in partnership with Adobe (press release [here](https://pagefair.com/press-releases/pagefair-study-finds-69-increase-in-number-of-adblock-users-in-the-last-12-months/)). This report reveals for the first time the actual facts concerning the size and growth of adblocking, including an analysis of the demographics of adblockers and a survey of adblock user attitudes in the United States. It has taken a mammoth effort from team members at PageFair and Adobe to compile, analyse and present this data. We believe that we have uncovered a major threat to the digital media industry, and hope that this report will help mobilise advertisers, publishers, and technology providers to form an appropriate and constructive response.

## Quick Facts:

- There are about **144 million** active adblock users around the world.
- Adblock usage **grew by nearly 70%** between June 2013 – June 2014.
- Growth is driven by Google Chrome, on which adblock penetration nearly doubled between June 2013 – June 2014.
- Adblock usage varies by country. In some countries nearly **one quarter** of the online population has it installed.
- Adblock usage is driven by young internet users. **41% of 18-29 year olds** polled said they use adblock.
- Adblock usage is higher with males, but female usage is still very significant.
- A majority of adblockers expressed some willingness to receive less intrusive ad formats (however they strongly rejected intrusive ad formats such as interstitials and popovers).