### Traffic by Device Report

This report is used to measure your adblock-related traffic metrics primarily against device types:

|     |     |
| --- | --- |
| **Metrics** | **Dimensions** |
| Acceptable Ads Page Views | Device |
| Acceptable Ads Page View Rate | Date |
| Adblock Page Views | Website |
| Adblock Page View Rate |  |
| Page Views |  |

### Traffic Report

This report is used to measure your adblock-related traffic metrics by date and website(s):

|     |     |
| --- | --- |
| **Metrics** | **Dimensions** |
| Acceptable Ads Page Views | Date |
| Acceptable Ads Page View Rate | Website |
| Adblock Page Views |  |
| Adblock Page View Rate |  |
| Page Views |  |

### Revenue by Bidder Report

This report is used to measure your revenue-related metrics primarily against applicable bidders:

|     |     |
| --- | --- |
| **Metrics** | **Dimensions** |
| CPM | Bidder |
| Gross Revenue | Date |
| Impressions | Website |

### Revenue Report

This report is used to measure your revenue-related metrics by date and website(s):

|     |     |
| --- | --- |
| **Metrics** | **Dimensions** |
| Auctions | Date |
| CPM | Website |
| Fill Rate |  |
| Gross Revenue |  |
| Impressions |  |

### Schedule template reports

Users must first duplicate a template report before scheduling them.