Key product features and benefits at a glance

Single-line integration

Just add one line of JS code to your website header to get started. Our technology plugs into your ad server or header bidding wrapper and acts as a filtering layer for ad quality compliance.

Plug-and-play demand

Easily restore all compliant bids from your existing demand sources and line items, including direct and sponsorship, programmatic, house, native, Google AdSense, Google AdX and Amazon.

Grow ARPUs and page RPM

By surfacing your hidden audience and making it addressable, we unlock your full revenue potential and help increase average revenue per user and other key revenue performance metrics.

Custom report builder

The custom report builder allows you to slice-and-dice available data to create reports for secondary analysis and exports, providing enhanced flexibility to glean new insights from the data and analytics we collect.

Discover BT Demand

We will curate premium demand via our direct seats with top-tier SSPs for you. Our demand will compete against your existing line items on price priority. Connect via client-side, server-side, or Open Bidding integration.

Unlock user messaging

Nobody likes interruptive messages with lengthy instructions to turn off their ad blocker. With Blockthrough Readership Link, your users can easily allow ads in their viewing experience, all with a single click.

>13,000

Sites powered by Blockthrough’s technology across the globe

4.5+ Bn

Adblock pageviews monetized each month with compliant ads

$175M+

Total revenue recovered for our publishing partners to date

13

Awards for innovation, growth and contribution to the ecosystem

Real results, proven impact

Cody Bye

Co-founder and Chief Growth Officer @ NitroPay
"We experimented with building our own Acceptable Ads filtering technology but it just proved to be way too cumbersome and the amount of revenue lift we observed was lower than what we wanted."

Steve Mummey

SVP of Digital Ad Revenue & Tech @ AccuWeather
"We tested a handful of solutions before we ultimately decided to go with Blockthrough for the team and their thoughtful approach to both revenue and user experience."

Paul Bannister

Chief Strategy Officer @ CafeMedia
"We're generating over $100k a month with Blockthrough's solution. This is revenue that goes back into powering the creator economy, that—in turn—powers the web and keeps it open and freely accessible.”

Chris Acosta

Senior Director of Programmatic @ Healthline Media
"Prior to Blockthrough, Healthline worked with another vendor that had a convoluted process of recovering ads with less than stellar account management. Blockthrough has responsive white-glove service for us."

Matt Burgess

SVP, Revenue Operations @ Freestar
"Freestar is thrilled with the results we have achieved from our partnership with Blockthrough. The implementation is ultra turnkey, light on the page, and allows us to recover significant levels of ad blocked revenue."

Blockthrough is the most popular ad-filtering solution among the Comscore Top-100. Explore our case studies to learn how we help publishers strike the perfect balance between revenue and user experience.